LG OLED77C46LA evo C4 4K 120Hz Gaming Smart TV – 77″

A masterpiece perfected by time-honed expertiseYears of commitment to innovation can’t be imitated overnight. The world-leading OLED’s uniquely tailored alpha chipset elevates the viewing experience to new heights.Play Video*Screen images simulated.The World’s No.111 years later,still on topOur reign as the world’s favorite OLED continues.*Omdia. 11 years of NO 1 regarding most sold units 2013-2023. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.What makes LG OLED evo stand apart?alpha 9 AI Processor Gen7Only α makes OLED as vivid as thisThe alpha 9 AI Processor Gen7 chip redefines OLED with refinements that add transformative yet lifelike detail.Play Video*Comparison is based on a conventional TV with alpha 5 AI Processor.**Screen images simulated.Intelligence that refines the OLED experienceAI CustomizationSyncs with how you watchPlay VideoA picture tailored to your tasteSelect your favorite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.Play VideoAI Acoustic TuningThe optimal audio fits your spaceThe sound system detects the layout of your room and where you’re sitting to create a dome of sound around you, perfectly tuned to your room’s unique acoustics.Intelligence that’s bright in any lightCome day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.AI Picture ProInsane realism with authentic charmAI Super UpscalingAI fine-tunes the resolutionAfter classifying the frame, AI Noise Reduction and AI Super Resolution realistically elevate scenes.Play Video*Screen images simulated.AI Sound ProHear every detail of the soundscapeLifelike audio soars through your spaceExperience the insane immersion of an all-encompassing 9.1.2 virtual surround sound system.See more*Screen images simulated.**Must be activated through the sound mode menu.***Sound may vary according to the listening environment.Brightness BoosterIlluminating a brighter pictureBrightness Booster’s improved Light Boosting Algorithm lights up the picture with even more clarity.*30% brighter applies to 55/65/77/83″ C4.**Brightness differs by series and size.***Screen images simulated.SELF LIT OLED 4KBacklight-free brings boundless beautyPlay Video*Screen images simulated.Play VideoEndless contrast creates infinite impactScenes burst boldly into life where the darkest shadows and brightest lights intertwine.100% Color Fidelity & VolumeScenes shine with lifelike colors100% color volume boosts rich hues, while 100% color fidelity preserves shades without distortion.*LG OLED Panel is certified by Intertek for 100% Color Fidelity measured to CIE DE2000 with 125 color patterns.**Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.OLED CareBoost the longevity of your OLEDRelax more and enjoy more with integrated panel care that keeps your screen like new for longer.Ultra Slim DesignElegance in simplicityExperience the ultra-slim sensationA minimalist design with narrow bezels ensures a clean presence for sleek elegance and your full focus.*Bezel size differs by series and size.Best Harmony with LG AudioThe top-tier soundbar worthy of the best-in-class LG OLEDSynergy BracketDesigned to amplify sight and soundThe Synergy Bracket holds your LG Soundbar in the sweet spot for optimal audio and aesthetics.*Soundbar can be purchased separately.**Soundbar SC9 matches with OLED C2 / C3 and C4.WOW Interface WOW Orchestra WOWCAST Built-inSimplicity at your fingertipsAccess WOW Interface on LG TV for simple soundbar control, like modes, profiles, and handy features.*Soundbar can be purchased separately, and Soundbar Mode Control may vary by model.**LG TV Remote usage is limited to certain features only.***Please note that the service may not be available at the time of purchase. A network connection is required for updates.****WOW Interface / WOW Orchestra / WOWCAST Compatible TVs: OLED G4, C4 and B4.Vast Size RangeSized to fit every lifeDiscover a size for every space and taste with a lineup ranging from 55″ to 83″.webOS Re:New ProgramEvery year new TV for 5 yearsStay up to date with handy features and technologies through 4 promised webOS upgrades over 5 years.*The webOS Re:New Program supports a total of 4 webOS upgrades over five years.**The five-year upgrade threshold for the webOS Re:New Program is the global launch of a new product.***The first upgrade to webOS will occur two years from the time of purchase.****Customers receive 5 versions of webOS including the current version at point of purchase.*****Upgrades are available for 2022 release models including all OLED and 8K QNEDs, and models released after 2023 include UHD, NanoCell, QNED and OLED.******Features are subject to change and some feature, application, and service updates may vary by model.webOS 24Make your TV experience yoursExperience TV that’s made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Cards.Play Video*Supported menus and apps may vary by country and be different upon release.**Keyword recommendations vary according to the app and time of day and are only provided in countries that support NLP in their native language.***Applied to OLED/QNED/NanoCell/UHD model manufactured in the year of 2023 and after.****A total of 4 upgrades will be provided in the 5 year period, and the schedule may vary depending on the region or country.*****Screen images simulated.Tune into cinematic marvels and arcade funDolby Vision & FILMMAKER ModeAuthentic movie scenes burst into lifeTransform movie night. Dolby Vision’s ultra-vivid picture comes together with the support of FILMMAKER MODE™ to preserve the director’s intention, optimizing the picture quality while ensuring no distortion or over-processing.*Screen images simulated.**FILMMAKER MODE is a trademark of UHD Alliance, Inc.Dolby AtmosEnticing soundscapes surround youHear action surround you with Dolby Atmos’s unparalleled clarity, intricate detail, and spatial depth.*Screen images simulated.Director-approved for advanced processingBeef(2023)In conversation with Netflix’s Beef director Lee Sung Jin.Ultimate GamingWhere fast action never stuttersObliterate tears and lags with AMD FreeSync Premium, G-Sync compatibility, 144Hz Mode, and VRR built in.Play Video*Certified for “Excellent Gaming Performance” and response times by Intertek.**VRR ranges from 40Hz to 144Hz, and is a certified specification of HDMI 2.1.***144Hz of C4 only works with games or PC inputs that support 144Hz.Controls right where you need themDon’t pause to use Game Optimizer and Game Dashboard.”*Game Dashboard is activated only when both “”Game Optimizer”” and “”Game Dashboard”” is on.**Screen images simulated.”Access to all your favorite gamesThousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.*Supported partnerships may differ by country.**GeForce NOW subscription may be required.***Boosteroid subscription may be required.Sustainability